Plouise
plouise.co.uk
P.Louise Cosmetics is a beauty and cosmetics retailer offering high-quality makeup, skincare, and beauty products at accessible price points. The store specializes in a wide range of cosmetics including eyeshadow palettes, eyeliners, mascaras, eyebrow products, and other makeup essentials, positioned as premium quality without luxury pricing.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
495
Collections
277
Pages
32
Blog Posts
25
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Beauty & Cosmetics category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Cosmetics Ranking
#1 / 403
Top 0% in category
Category Avg Performance
56
-16 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.7s
Largest Contentful Paint
0.020
Cumulative Layout Shift
172ms
Interaction to Next Paint
Additional Metrics
2.0s
First Contentful Paint
418ms
Time to First Byte
12.8s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#3 in Beauty & Cosmetics
Top 1% of stores
57% above average
495 products vs 315 avg
Faster than 100% of Beauty & Cosmetics stores
PageSpeed score: 40/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
57% above average
avg
433% above average
avg
68% above average
avg
7% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Plouise
Plouise is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 495 products organized across 277 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Plouise uses the Cornerstone theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Plouise achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Plouise has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Plouise ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 22, 2026
