Firstnails
firstnails.it
First Beauty is a professional beauty and cosmetics supplier operating for over 20 years, offering a comprehensive range of products for aestheticians and beauty centers including nail gels, gel constructors, fiberglass products, skincare lines (Histomer, HYDRAX4, HLS), and professional beauty equipment with direct customer support.
Products
404
Collections
60
Pages
27
Blog Posts
17
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#77 in Beauty & Cosmetics
Top 13% of stores
28% above average
404 products vs 315 avg
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
28% above average
avg
15% above average
avg
42% above average
avg
37% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Feb 2026
Larger than 75% of category
Top 13% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Firstnails
Firstnails is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 404 products organized across 60 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Firstnails uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of beauty & cosmetics stores.
Tech Stack
Beyond the core Shopify platform, Firstnails uses Yotpo for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Firstnails ranks #77 out of 572 stores we track. This places them in the top 13% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
