Plunge
plunge.com
Plunge manufactures premium cold plunge pools and sauna systems for residential and commercial use. The brand offers multiple models including the All-In Gen 2 and Sauna XL, featuring app-guided controls, remote scheduling, and flexible financing options with zero-cost delivery.
Performance Needs Attention
This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
56
Collections
16
Pages
96
Blog Posts
154
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Fitness Equipment category average (50)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#14995 / 16375
Faster than 8% of stores
Fitness Equipment Ranking
#73 / 89
Top 82% in category
Category Avg Performance
50
-15 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.020
Cumulative Layout Shift
139ms
Interaction to Next Paint
Additional Metrics
1.8s
First Contentful Paint
509ms
Time to First Byte
22.5s
Speed Index
Store Audit
Actionable insights compared to 125 Fitness Equipment stores
#47 in Fitness Equipment
Above average (top 38%)
60% below average
56 products vs 139 avg
Slower than 82% of Fitness Equipment stores
PageSpeed score: 35/100
Category Benchmarks
Compared to 125 stores in Fitness Equipment
60% below average
avg
54% below average
avg
231% above average
avg
108% above average
avg
Category Intelligence
How Plunge compares to other fitness equipment stores
9%
of Fitness Equipment stores use this theme
Insights
- 72% of Fitness Equipment stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 38% by catalog size
high
Strong content (154 blogs, 96 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Fitness Equipment Stores
Other fitness equipment stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Plunge
Plunge is a fitness equipment ecommerce store built on shopify and operating in US. The store currently offers 56 products organized across 16 collections, making it comparable in size for the fitness equipment category.
Theme and Design
Plunge uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of fitness equipment stores.
Performance Analysis
Based on Google PageSpeed Insights, Plunge achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Plunge has not implemented a third-party review platform and offers Pipe,PayPal for payment flexibility. Compared to other fitness equipment stores, 72% of fitness equipment stores offer paypal
Competitive Positioning
Within the Fitness Equipment category, Plunge ranks #47 out of 125 stores we track. This places them in the top 38% of fitness equipment stores by product catalog size.
Last scanned
