Poolssurplus
poolssurplus.co.uk
Pools Surplus Stores is a specialist retailer of army surplus and outdoor equipment based in Hartlepool, County Durham. The store offers a comprehensive range of military surplus clothing, camping equipment, tactical gear, footwear, and outdoor accessories including brands like Jack Pyke and genuine MTP military items.
Products
2,590
Collections
221
Pages
24
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
80/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
-5 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.350
Cumulative Layout Shift
145ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
531ms
Time to First Byte
10.8s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
165% above average
2,590 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 51/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
165% above average
avg
44% above average
avg
17% below average
avg
95% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (24 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Poolssurplus
Poolssurplus is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 2,590 products organized across 221 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Poolssurplus uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Poolssurplus achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Poolssurplus uses TrustPilot for customer reviews and offers PayPal, Klarna, Clearpay, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Poolssurplus ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.
Last scanned
Feb 22, 2026
