Pure
pure.support
Pure Support manufactures and sells compression brace sleeves designed for joint support and pain relief, offering knee, ankle, and elbow braces with adjustable sizing. The products are marketed for sports activities and physical recovery, with an emphasis on therapeutic benefits for arthritis and injury management.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
7
Collections
3
Pages
25
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
42/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Health & Wellness category average (57)
- Expand product catalog to improve store authority
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13912 / 16375
Faster than 15% of stores
Health & Wellness Ranking
#319 / 378
Top 84% in category
Category Avg Performance
57
-16 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
12.9s
Speed Index
Store Audit
Actionable insights compared to 593 Health & Wellness stores
#404 in Health & Wellness
Below 68% of stores
97% below average
7 products vs 212 avg
Slower than 84% of Health & Wellness stores
PageSpeed score: 41/100
No BNPL options
62% of Health & Wellness stores offer PayPal
Category Benchmarks
Compared to 593 stores in Health & Wellness
97% below average
avg
90% below average
avg
0% below average
avg
96% below average
avg
Category Intelligence
How Pure compares to other health & wellness stores
5%
of Health & Wellness stores use Yotpo
0%
of Health & Wellness stores use this theme
Insights
- 62% of Health & Wellness stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 68% by catalog size
low
Basic content (25 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Pure
Pure is a health & wellness ecommerce store built on shopify and operating in GB. The store currently offers 7 products organized across 3 collections, making it comparable in size for the health & wellness category.
Theme and Design
Pure uses the Minimal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Pure achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Pure uses Yotpo for customer reviews. Compared to other health & wellness stores, 62% of health & wellness stores offer paypal
Competitive Positioning
Within the Health & Wellness category, Pure ranks #404 out of 593 stores we track. This places them in the top 68% of health & wellness stores by product catalog size.
Last scanned
Feb 19, 2026
