Rawford
rawford.de
Rawford® is a premium German BBQ and grilling specialist offering high-quality grilling accessories, equipment, cookbooks, and related products. The brand positions itself as a provider of premium grilling experiences with a focus on recipes, guides, and comprehensive grilling tools for both casual and serious grill enthusiasts.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
17
Collections
3
Pages
8
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Outdoor & Leisure category average (56)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14349 / 16375
Faster than 12% of stores
Outdoor & Leisure Ranking
#43 / 51
Top 84% in category
Category Avg Performance
56
-17 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 74 Outdoor & Leisure stores
#57 in Outdoor & Leisure
Below 77% of stores
99% below average
17 products vs 1,241 avg
Slower than 84% of Outdoor & Leisure stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 74 stores in Outdoor & Leisure
99% below average
avg
96% below average
avg
67% below average
avg
86% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 77% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Rawford
Rawford is a outdoor & leisure ecommerce store built on Shopify and operating in CL. The store currently offers 17 products organized across 3 collections, making it comparable in size for the outdoor & leisure category.
Theme and Design
Rawford uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of outdoor & leisure stores.
Performance Analysis
Based on Google PageSpeed Insights, Rawford achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Rawford has not implemented a third-party review platform and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Outdoor & Leisure category, Rawford ranks #57 out of 74 stores we track. This places them in the top 77% of outdoor & leisure stores by product catalog size.
Last scanned
Feb 25, 2026
