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Rawgaia

shopify

rawgaia.com

Rawgaia manufactures cold-pressed, raw organic skincare products made in the UK, featuring superfood-based formulations across multiple skin types including anti-ageing, moisturisers, cleansers, and serums. The brand is certified organic, cruelty-free, vegan, and zero-waste focused.

Beauty & Skincare
Bespoke
US / GBP
Settle +2
Visit Store

Performance Needs Attention

This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

27

Collections

29

Pages

28

Blog Posts

173

CommerceRank Score

Overall store health assessment based on 5 key factors

D

50/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 19 points below Beauty & Skincare category average (54)
  • Accessibility score is 68/100 - improve for better UX and legal compliance
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#14986 / 16375

Faster than 8% of stores

Beauty & Skincare Ranking

#753 / 859

Top 88% in category

Category Avg Performance

54

-19 below avg

Category Avg LCP

2.1s

35

Performance

68

Accessibility

77

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

6.3s

Speed Index

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#650 in Beauty & Skincare

Below 56% of stores

94% below average

27 products vs 445 avg

Slower than 88% of Beauty & Skincare stores

PageSpeed score: 35/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products27 / avg 445

94% below average

avg

Collections29 / avg 62

53% below average

avg

Pages28 / avg 33

15% below average

avg

Blog Posts173 / avg 52

233% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Settle
Pipe
PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 56% by catalog size

Content Investment

high

Strong content (173 blogs, 28 pages)

Tech Stack Maturity

Mature stack

No review platform (39% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

27 products29 collections28 pages173 blogs

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About Rawgaia

Rawgaia is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 27 products organized across 29 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Rawgaia uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Rawgaia achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 68/100 for accessibility and 77/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Rawgaia has not implemented a third-party review platform and offers Settle, Pipe, PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Rawgaia ranks #650 out of 1155 stores we track. This places them in the top 56% of beauty & skincare stores by product catalog size.

Last scanned

Feb 19, 2026

Rawgaia | Beauty & Skincare Store Analysis | CommerceRank