Ref
ref.dog
refdog is an online apparel retailer specializing in unisex eco-friendly sweatshirts with embroidered designs. The store offers sustainably-made clothing items in multiple color options, positioning itself as an environmentally-conscious fashion brand.
Products
4
Collections
3
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#291 / 16375
Faster than 98% of stores
Fashion & Clothing Ranking
#60 / 2989
Top 2% in category
Category Avg Performance
57
+31 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
2.3s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3824 in Fashion & Clothing
Below 87% of stores
100% below average
4 products vs 819 avg
Faster than 98% of Fashion & Clothing stores
PageSpeed score: 88/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
100% below average
avg
97% below average
avg
93% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Smaller catalog (bottom 25%)
Top 87% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Ref
Ref is a fashion & clothing ecommerce store built on shopify and operating in AR. The store currently offers 4 products organized across 3 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Ref uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Ref achieves a performance score of 88/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ref has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Ref ranks #3824 out of 4419 stores we track. This places them in the top 87% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
