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Reprimo

shopify

reprimo.com

Reprimo is a sportswear and athletic apparel brand specializing in scientifically engineered technical fabrics designed for performance and comfort. The store offers a curated collection of sports clothing including jackets, quarter-zip tops, t-shirts, shorts, pants, and outerwear, targeting athletes and active consumers who prioritize advanced fabric technology and superior performance wear.

Fashion & Clothing
Release
GB / GBP
Klarna +2
Visit Store

Performance Needs Attention

This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

194

-50

Collections

30

+2

Pages

16

Blog Posts

0

CommerceRank Score

Overall store health assessment based on 5 key factors

D

50/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content10/15 (Good)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 12 points below Fashion & Clothing category average (57)
  • Add a reviews platform to build customer trust
  • Add blog content to improve SEO and engagement

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#12907 / 16375

Faster than 21% of stores

Fashion & Clothing Ranking

#2341 / 2989

Top 78% in category

Category Avg Performance

57

-12 below avg

Category Avg LCP

1.9s

Faster than avg

45

Performance

87

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.3s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

114ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.2s

First Contentful Paint

TTFBgood

594ms

Time to First Byte

SIpoor

7.0s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#1740 in Fashion & Clothing

Above average (top 39%)

76% below average

194 products vs 819 avg

Slower than 78% of Fashion & Clothing stores

PageSpeed score: 45/100

+72 products

Over the past 6 months

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products194 / avg 819

76% below average

avg

Collections30 / avg 93

68% below average

avg

Pages16 / avg 41

61% below average

avg

Blog Posts0 / avg 32

100% below average

avg

Category Intelligence

How Reprimo compares to other fashion & clothing stores

Theme Adoption

0%

of Fashion & Clothing stores use this theme

Finance Adoption

19%

of Fashion & Clothing stores use Zip (Quadpay)

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Release

Type

Theme Store

Theme Store ID

2698

Tech Stack

Platform

shopify

Payment / Finance

Klarna
Afterpay
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Growing (+59%)

Removed 50 products last month

Tracking History

1+ year

Since Feb 2025

Market Position

Above average catalog size

Top 39% by catalog size

Content Investment

low

Basic content (16 pages)

Tech Stack Maturity

Mature stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Aug 2025

194 products30 collections16 pages0 blogs

Jul 2025

244 products28 collections16 pages0 blogs

Jun 2025

196 products26 collections16 pages0 blogs

May 2025

304 products26 collections18 pages0 blogs

Apr 2025

238 products26 collections18 pages0 blogs

Mar 2025

119 products13 collections9 pages0 blogs

Feb 2025

122 products13 collections9 pages0 blogs

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About Reprimo

Reprimo is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 194 products organized across 30 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Reprimo uses the Release theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Reprimo achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Reprimo has not implemented a third-party review platform and offers Klarna, Afterpay, Zip (Quadpay) for payment flexibility. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, Reprimo ranks #1740 out of 4419 stores we track. This places them in the top 39% of fashion & clothing stores by product catalog size. Over the past 6 months, the store has grown its catalog by 72 products.

Last scanned

Feb 18, 2026

Reprimo | Fashion & Clothing Store Analysis | CommerceRank