The Bias Cut
the-bias-cut.com
The Bias Cut is an independent online fashion boutique specializing in curated clothing and accessories from independent designers. The store emphasizes age-inclusive sizing and body-shape focused shopping, with all products modeled by real women rather than traditional models.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
197
Collections
971
Pages
68
Blog Posts
19
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15186 / 16375
Faster than 7% of stores
Fashion & Clothing Ranking
#2757 / 2989
Top 92% in category
Category Avg Performance
57
-24 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.110
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.6s
First Contentful Paint
—
Time to First Byte
13.7s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1733 in Fashion & Clothing
Above average (top 39%)
76% below average
197 products vs 819 avg
Slower than 92% of Fashion & Clothing stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
76% below average
avg
944% above average
avg
66% above average
avg
41% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 39% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About The Bias Cut
The Bias Cut is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 197 products organized across 971 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
The Bias Cut uses the Envy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, The Bias Cut achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 76/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, The Bias Cut uses Yotpo for customer reviews and offers PayPal, Klarna, Clearpay, Afterpay for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, The Bias Cut ranks #1733 out of 4419 stores we track. This places them in the top 39% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
