Rouge Shop
rouge-shop.co.uk
ROUGE is an independent London-based retailer offering a curated collection of handmade antique and vintage Chinese furniture, contemporary ceramics, and interior home accessories. The store specializes in home decor items including textiles, cushions, lighting, artwork, tableware, and garden supplies, with both physical and online shopping available.
Products
499
Collections
92
Pages
38
Blog Posts
40
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#6717 / 16375
Faster than 59% of stores
Homeware Ranking
#201 / 457
Top 44% in category
Category Avg Performance
58
+3 above avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
108ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
467ms
Time to First Byte
4.2s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#180 in Homeware
Above average (top 27%)
44% below average
499 products vs 898 avg
Faster than 56% of Homeware stores
PageSpeed score: 61/100
Category Benchmarks
Compared to 673 stores in Homeware
44% below average
avg
18% above average
avg
90% above average
avg
38% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 27% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Rouge Shop
Rouge Shop is a homeware ecommerce store built on shopify and operating in FR. The store currently offers 499 products organized across 92 collections, making it comparable in size for the homeware category.
Theme and Design
Rouge Shop uses the Trade theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Rouge Shop achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Rouge Shop uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Homeware category, Rouge Shop ranks #180 out of 673 stores we track. This places them in the top 27% of homeware stores by product catalog size.
Last scanned
Feb 20, 2026
