Thedenandnow
thedenandnow.co.uk
The Den & Now is an independent online homeware store offering thoughtfully sourced Scandinavian furniture, industrial lighting, and unique home accessories. The retailer curates a selection of items across seating, tables, storage, and wellness products, delivering directly to customers with an emphasis on quality and care.
Products
512
Collections
159
Pages
21
Blog Posts
79
CommerceRank Score
Overall store health assessment based on 5 key factors
82/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#11166 / 16375
Faster than 32% of stores
Homeware Ranking
#320 / 457
Top 70% in category
Category Avg Performance
58
-7 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
107ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
313ms
Time to First Byte
9.0s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#177 in Homeware
Above average (top 26%)
43% below average
512 products vs 898 avg
Slower than 70% of Homeware stores
PageSpeed score: 51/100
Category Benchmarks
Compared to 673 stores in Homeware
43% below average
avg
104% above average
avg
5% above average
avg
172% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 26% by catalog size
high
Strong content (79 blogs, 21 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Homeware Stores
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About Thedenandnow
Thedenandnow is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 512 products organized across 159 collections, making it comparable in size for the homeware category.
Theme and Design
Thedenandnow uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 3% of homeware stores.
Performance Analysis
Based on Google PageSpeed Insights, Thedenandnow achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thedenandnow uses judge.me for customer reviews and offers Ampla, PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Homeware category, Thedenandnow ranks #177 out of 673 stores we track. This places them in the top 26% of homeware stores by product catalog size.
Last scanned
Feb 19, 2026
