Ruby Group
ruby-group.co.uk
Ruby UK is a UK-based ecommerce retailer specializing in home improvement and garden construction materials. The store offers a wide range of products including wood cladding, driveway gates, building hardware, garden buildings, pergolas, and landscaping supplies, serving both residential and agricultural customers.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,220
+38Collections
583
+3Pages
160
Blog Posts
59
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Home Improvement category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Home Improvement Ranking
#2 / 334
Top 1% in category
Category Avg Performance
56
-13 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.6s
Largest Contentful Paint
0.080
Cumulative Layout Shift
153ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 503 Home Improvement stores
#4 in Home Improvement
Top 1% of stores
22% below average
1,220 products vs 1,558 avg
Faster than 99% of Home Improvement stores
PageSpeed score: 43/100
+38 products
Over the past month
Category Benchmarks
Compared to 503 stores in Home Improvement
22% below average
avg
594% above average
avg
596% above average
avg
7% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+3%)
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (59 blogs, 160 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Feb 2026
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About Ruby Group
Ruby Group is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 1,220 products organized across 583 collections, making it comparable in size for the home improvement category.
Theme and Design
Ruby Group uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ruby Group achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 94/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ruby Group uses TrustPilot for customer reviews and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Home Improvement category, Ruby Group ranks #4 out of 503 stores we track. This places them in the top 1% of home improvement stores by product catalog size. Over the past month, the store has grown its catalog by 38 products.
Last scanned
Feb 23, 2026
