Ruffians
ruffians.co.uk
Ruffians is an award-winning barber shop chain with locations in London and Edinburgh, offering a curated range of genderless styling products including hair care, beard products, and fragrances formulated with upcycled and sustainably sourced ingredients. The brand combines professional barbershop services with retail grooming products for a lifestyle-focused customer base.
Products
13
Collections
12
Pages
26
Blog Posts
142
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#9328 / 16375
Faster than 43% of stores
Beauty & Skincare Ranking
#385 / 859
Top 45% in category
Category Avg Performance
54
+2 above avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
95ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
501ms
Time to First Byte
5.5s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#845 in Beauty & Skincare
Below 73% of stores
97% below average
13 products vs 445 avg
Faster than 55% of Beauty & Skincare stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
97% below average
avg
81% below average
avg
21% below average
avg
173% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 73% by catalog size
high
Strong content (142 blogs, 26 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Ruffians
Ruffians is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 13 products organized across 12 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Ruffians uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ruffians achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ruffians has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Ruffians ranks #845 out of 1155 stores we track. This places them in the top 73% of beauty & skincare stores by product catalog size.
Last scanned
Feb 19, 2026
