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Ruthtomlinson

shopify

ruthtomlinson.com

Ruth Tomlinson is a London-based fine jewellery designer creating handcrafted, modern heirlooms including alternative engagement rings, wedding bands, and unique bespoke pieces that celebrate unconventional beauty and conscious craftsmanship.

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Products

275

-12

Collections

27

Pages

22

Blog Posts

26

+1

CommerceRank Score

Overall store health assessment based on 5 key factors

C

62/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#3977 / 16375

Faster than 76% of stores

Jewellery & Watches Ranking

#162 / 758

Top 21% in category

Category Avg Performance

57

+10 above avg

Category Avg LCP

1.8s

Faster than avg

67

Performance

84

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.8s

Largest Contentful Paint

CLSgood

0.020

Cumulative Layout Shift

INPgood

88ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.2s

First Contentful Paint

TTFBgood

619ms

Time to First Byte

SIneeds work

5.3s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#411 in Jewellery & Watches

Above average (top 38%)

66% below average

275 products vs 802 avg

Faster than 79% of Jewellery & Watches stores

PageSpeed score: 67/100

-12 products

Over the past few months

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products275 / avg 802

66% below average

avg

Collections27 / avg 72

63% below average

avg

Pages22 / avg 28

21% below average

avg

Blog Posts26 / avg 46

43% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Pipe
PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

4 months

Since Dec 2025

Market Position

Above average catalog size

Top 38% by catalog size

Content Investment

low

Basic content (22 pages)

Tech Stack Maturity

Mature stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

275 products27 collections22 pages26 blogs

Dec 2025

287 products27 collections22 pages25 blogs

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About Ruthtomlinson

Ruthtomlinson is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 275 products organized across 27 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Ruthtomlinson uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Ruthtomlinson achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 84/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Ruthtomlinson has not implemented a third-party review platform and offers Pipe, PayPal for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Ruthtomlinson ranks #411 out of 1082 stores we track. This places them in the top 38% of jewellery & watches stores by product catalog size. Over the past few months, the store has reduced its catalog by 12 products.

Last scanned

Feb 18, 2026

Ruthtomlinson | Jewellery & Watches Store Analysis | CommerceRank