Rwlondon
rwlondon.com
RW London is a fine contemporary jewellery retailer offering beautifully designed pieces including necklaces, bracelets, rings, earrings, and brooches, alongside complementary accessories such as bags and scarves. The store positions itself as a curator of unique, contemporary jewellery designs.
Products
269
Collections
7
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#8652 / 16375
Faster than 47% of stores
Jewellery & Watches Ranking
#402 / 758
Top 53% in category
Category Avg Performance
57
+0 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
8.4s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#419 in Jewellery & Watches
Above average (top 39%)
66% below average
269 products vs 802 avg
Slower than 53% of Jewellery & Watches stores
PageSpeed score: 57/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
66% below average
avg
90% below average
avg
75% below average
avg
93% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 39% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
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About Rwlondon
Rwlondon is a jewellery & watches ecommerce store built on shopify and operating in IT. The store currently offers 269 products organized across 7 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Rwlondon uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Rwlondon achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Rwlondon uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Rwlondon ranks #419 out of 1082 stores we track. This places them in the top 39% of jewellery & watches stores by product catalog size.
Last scanned
Feb 20, 2026
