Safarlondon
safarlondon.co.uk
Safar London is an Islamic faith-inspired lifestyle brand specializing in modern minimalist gifts and home accessories. The store curates and sells a range of products including tasbih bracelets, greeting cards, stationery, homeware, jewelry, and gift sets, all designed to reflect Islamic values and packaged in branded boxes.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
121
Collections
10
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Gifts & Hampers category average (59)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Gifts & Hampers Ranking
#1 / 868
Top 0% in category
Category Avg Performance
59
-16 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
13.2s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#3 in Gifts & Hampers
Top 0% of stores
88% below average
121 products vs 1,035 avg
Faster than 100% of Gifts & Hampers stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
88% below average
avg
87% below average
avg
85% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Safarlondon
Safarlondon is a gifts & hampers ecommerce store built on shopify and operating in SG. The store currently offers 121 products organized across 10 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Safarlondon uses the Brooklyn theme from the Shopify Theme Store. This theme choice is used by 2% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Safarlondon achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Safarlondon uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Safarlondon ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size.
Last scanned
Feb 22, 2026
