Seafooddirect
seafooddirect.co.uk
Seafood Direct UK is a frozen seafood wholesaler offering a wide variety of fish and shellfish products including salmon, cod, prawns, lobster, crab, and coated seafood items, with next-day delivery available across the UK.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
119
Collections
26
Pages
9
Blog Posts
112
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Food & Drink category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Food & Drink Ranking
#8 / 1334
Top 1% in category
Category Avg Performance
56
-19 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
0.000
Cumulative Layout Shift
107ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
—
Time to First Byte
11.8s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#4 in Food & Drink
Top 0% of stores
49% below average
119 products vs 235 avg
Faster than 99% of Food & Drink stores
PageSpeed score: 37/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
49% below average
avg
24% below average
avg
50% below average
avg
143% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (112 blogs, 9 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Seafooddirect
Seafooddirect is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 119 products organized across 26 collections, making it comparable in size for the food & drink category.
Theme and Design
Seafooddirect uses the Local theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Seafooddirect achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Seafooddirect uses Yotpo for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Seafooddirect ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.
Last scanned
Feb 22, 2026
