Secretshirt
secretshirt.co
Secret Shirt Co is a leading online retailer specializing in authentic football shirts from teams and leagues worldwide. The store offers curated 'secret shirt boxes' containing vintage and unique jerseys, allowing customers to shop by team or discover random selections, with over 15,000 authentic shirts in inventory.
Products
180
Collections
6
Pages
13
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#4465 / 16375
Faster than 73% of stores
Fashion & Clothing Ranking
#888 / 2989
Top 30% in category
Category Avg Performance
57
+9 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.3s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1798 in Fashion & Clothing
Above average (top 41%)
78% below average
180 products vs 819 avg
Faster than 70% of Fashion & Clothing stores
PageSpeed score: 66/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
78% below average
avg
94% below average
avg
68% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 41% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
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About Secretshirt
Secretshirt is a fashion & clothing ecommerce store built on shopify and operating in CA. The store currently offers 180 products organized across 6 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Secretshirt uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Secretshirt achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Secretshirt has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Secretshirt ranks #1798 out of 4419 stores we track. This places them in the top 41% of fashion & clothing stores by product catalog size.
Last scanned
Feb 20, 2026
