Selfidentity
selfidentity.co.uk
Self Identity is a UK-based beauty supplier specializing in raw and virgin hair bundles, HD lace systems, and professional hair care tools. The store caters to salon professionals, hairstylists, and bridal customers, offering products for hair extensions and styling with worldwide shipping.
Products
28
Collections
10
Pages
11
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Cosmetics Ranking
#1 / 403
Top 0% in category
Category Avg Performance
56
-1 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#3 in Beauty & Cosmetics
Top 1% of stores
91% below average
28 products vs 315 avg
Faster than 100% of Beauty & Cosmetics stores
PageSpeed score: 55/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
91% below average
avg
81% below average
avg
42% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Selfidentity
Selfidentity is a beauty & cosmetics ecommerce store built on shopify and operating in SG. The store currently offers 28 products organized across 10 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Selfidentity uses the Aurora theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Selfidentity achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Selfidentity has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Selfidentity ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 23, 2026
