Serran
serran.com
Serran is a premium British outerwear brand specializing in coats, jackets, and knitwear manufactured in the United Kingdom. The store offers a curated collection of clothing and accessories for both men and women, alongside a home and gifts collection.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
117
Collections
12
Pages
15
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
-8 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
90ms
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
710ms
Time to First Byte
5.3s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
86% below average
117 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
86% below average
avg
87% below average
avg
63% below average
avg
88% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (15 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Serran
Serran is a fashion & clothing ecommerce store built on shopify and operating in FR. The store currently offers 117 products organized across 12 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Serran uses the Focal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Serran achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Serran has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Serran ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 22, 2026
