Shimu
shimu.co.uk
Shimu is the UK's leading specialist in Chinese antique and oriental furniture. The store offers an extensive collection of authentic Chinese antique furniture, handcrafted solid wood furniture, and complementary oriental lighting, giftware, and home accessories, available both online and through their Yorkshire showroom.
Performance Needs Attention
This store scores 28/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,088
Collections
244
Pages
187
Blog Posts
494
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 28 points below Furniture category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Furniture Ranking
#1 / 281
Top 0% in category
Category Avg Performance
56
-28 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.010
Cumulative Layout Shift
103ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
—
Time to First Byte
10.8s
Speed Index
Store Audit
Actionable insights compared to 446 Furniture stores
#4 in Furniture
Top 1% of stores
4% above average
1,088 products vs 1,042 avg
Faster than 100% of Furniture stores
PageSpeed score: 28/100
Category Benchmarks
Compared to 446 stores in Furniture
4% above average
avg
57% above average
avg
14% above average
avg
1235% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (494 blogs, 187 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Furniture Stores
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About Shimu
Shimu is a furniture ecommerce store built on shopify and operating in AR. The store currently offers 1,088 products organized across 244 collections, making it larger than average for the furniture category.
Theme and Design
Shimu uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Shimu achieves a performance score of 28/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Shimu uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Furniture category, Shimu ranks #4 out of 446 stores we track. This places them in the top 1% of furniture stores by product catalog size.
Last scanned
Feb 22, 2026
