Shop
shop.nypl.org
The New York Public Library Shop is an official merchandise retailer offering literary products, modern and classic books for adults and children, desk accessories, notebooks, and an exclusive collection of NYPL-inspired designs including apparel, jewelry, drinkware, and home goods.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,612
+6Collections
429
+2Pages
18
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Books & Stationery category average (60)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12909 / 16375
Faster than 21% of stores
Books & Stationery Ranking
#232 / 273
Top 85% in category
Category Avg Performance
60
-15 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.9s
Largest Contentful Paint
0.010
Cumulative Layout Shift
92ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
387ms
Time to First Byte
6.8s
Speed Index
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#58 in Books & Stationery
Top 14% of stores
28% below average
1,612 products vs 2,250 avg
Slower than 85% of Books & Stationery stores
PageSpeed score: 45/100
+85 products
Over the past 6 months
Category Benchmarks
Compared to 412 stores in Books & Stationery
28% below average
avg
361% above average
avg
10% below average
avg
90% below average
avg
Category Intelligence
How Shop compares to other books & stationery stores
0%
of Books & Stationery stores use this theme
6%
of Books & Stationery stores use Zip (Quadpay)
Insights
- 60% of Books & Stationery stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+6%)
Added 6 products last month
1+ year
Since Feb 2025
Larger than 75% of category
Top 14% by catalog size
low
Basic content (18 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Feb 2025
Similar Books & Stationery Stores
Other books & stationery stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Shop
Shop is a books & stationery ecommerce store built on shopify and operating in US. The store currently offers 1,612 products organized across 429 collections, making it comparable in size for the books & stationery category.
Theme and Design
Shop uses the Blockshop theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Shop achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Shop has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other books & stationery stores, 60% of books & stationery stores offer paypal
Competitive Positioning
Within the Books & Stationery category, Shop ranks #58 out of 412 stores we track. This places them in the top 14% of books & stationery stores by product catalog size. Over the past 6 months, the store has grown its catalog by 85 products.
Last scanned
Feb 18, 2026
