shop
shop.pigeon.com.sg
Pigeon is a baby and mother care brand established in 1957, offering a comprehensive range of maternity and childcare products including nursing bottles and other baby care essentials. The store caters to consumers from maternity through childcare stages, drawing on over 70 years of research and innovation in baby-friendly products.
Products
320
Collections
61
Pages
57
Blog Posts
52
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Add a reviews platform to build customer trust
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#162 in Baby & Kids
Above average (top 28%)
48% below average
320 products vs 612 avg
Category Benchmarks
Compared to 575 stores in Baby & Kids
48% below average
avg
36% below average
avg
200% above average
avg
58% above average
avg
Theme & Design
Theme Name
TradeType
Theme Store
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 28% by catalog size
high
Strong content (52 blogs, 57 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About shop
shop is a baby & kids ecommerce store built on shopify and operating in SG. The store currently offers 320 products organized across 61 collections, making it comparable in size for the baby & kids category.
Theme and Design
shop uses the Trade theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, shop has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, shop ranks #162 out of 575 stores we track. This places them in the top 28% of baby & kids stores by product catalog size.
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