Shop
shop.sportarm.com
Sportarm is an award-winning UK country sports specialist offering premium clothing and accessories for outdoor and field sports enthusiasts. The store stocks leading countryside brands including shooting vests, breeks, outdoor coats, footwear, and gun care products, positioned as a luxury lifestyle destination for country sport communities.
Products
1,163
Collections
136
Pages
25
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
83/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
+14 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
455ms
Time to First Byte
4.6s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
19% above average
1,163 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 70/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
19% above average
avg
11% below average
avg
14% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (25 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Shop
Shop is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 1,163 products organized across 136 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Shop uses the Prestige theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Shop achieves a performance score of 70/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Shop has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Shop ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.
Last scanned
Feb 22, 2026
