Skatestation
skatestation.co.uk
100% Hockey is a UK-based ice and inline hockey retailer established in 2003, offering a comprehensive range of hockey equipment including skates, sticks, protective gear, and team apparel. The store serves both recreational and competitive players, featuring official Team GB partnerships, custom services like the Sparx Machine, and brands such as Bauer.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,253
Collections
81
Pages
19
Blog Posts
91
CommerceRank Score
Overall store health assessment based on 5 key factors
80/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#12123 / 16375
Faster than 26% of stores
Sports & Outdoors Ranking
#512 / 716
Top 72% in category
Category Avg Performance
56
-8 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.140
Cumulative Layout Shift
96ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
385ms
Time to First Byte
7.7s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#145 in Sports & Outdoors
Top 13% of stores
28% above average
1,253 products vs 976 avg
Slower than 72% of Sports & Outdoors stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
28% above average
avg
47% below average
avg
34% below average
avg
49% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 13% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Skatestation
Skatestation is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 1,253 products organized across 81 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Skatestation uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of sports & outdoors stores.
Performance Analysis
Based on Google PageSpeed Insights, Skatestation achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Skatestation uses Reviews.io for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Skatestation ranks #145 out of 1076 stores we track. This places them in the top 13% of sports & outdoors stores by product catalog size.
Last scanned
Feb 19, 2026
