Shutupandfish
shutupandfish.co.uk
Shut Up And Fish Ltd is a specialized fishing tackle retailer offering sea fishing equipment, lure fishing gear, rods, reels, and accessories. The store stocks leading fishing brands including HTO, Tronixpro, Westin, Yuki, Gemini, Blackrock, Akios, SeaTech, Nomura, Fishus, and Sidewinder Lures.
Performance Needs Attention
This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,119
Collections
44
Pages
10
Blog Posts
70
CommerceRank Score
Overall store health assessment based on 5 key factors
74/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Fishing category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fishing Ranking
#15 / 90
Top 17% in category
Category Avg Performance
56
-20 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.100
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
—
Time to First Byte
8.2s
Speed Index
Store Audit
Actionable insights compared to 129 Fishing stores
#11 in Fishing
Top 9% of stores
47% below average
1,119 products vs 2,112 avg
Faster than 83% of Fishing stores
PageSpeed score: 36/100
Category Benchmarks
Compared to 129 stores in Fishing
47% below average
avg
98% below average
avg
95% below average
avg
86% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 9% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Fishing Stores
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About Shutupandfish
Shutupandfish is a fishing ecommerce store built on shopify and operating in GB. The store currently offers 1,119 products organized across 44 collections, making it comparable in size for the fishing category.
Theme and Design
Shutupandfish uses the Xclusive theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Shutupandfish achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Shutupandfish uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Fishing category, Shutupandfish ranks #11 out of 129 stores we track. This places them in the top 9% of fishing stores by product catalog size.
Last scanned
Feb 22, 2026
