Silverlinesjewellery
silverlinesjewellery.co.uk
Silver Lines Jewellery is an artisan jewellery maker based in Woolacombe, North Devon, specializing in handcrafted pieces made from sterling silver, gold, sea glass, shells and gemstones. The store offers a curated collection including rings, bracelets, necklaces, earrings, bangles and anklets, along with personalised and bespoke commission services.
Performance Needs Attention
This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
187
Collections
11
Pages
7
Blog Posts
75
CommerceRank Score
Overall store health assessment based on 5 key factors
47/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Jewellery & Watches category average (57)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 21 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
-22 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
77% below average
187 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 35/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
77% below average
avg
85% below average
avg
75% below average
avg
63% above average
avg
Category Intelligence
How Silverlinesjewellery compares to other jewellery & watches stores
11%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Silverlinesjewellery
Silverlinesjewellery is a jewellery & watches ecommerce store built on shopify and operating in DE. The store currently offers 187 products organized across 11 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Silverlinesjewellery uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Silverlinesjewellery achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Silverlinesjewellery has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Silverlinesjewellery ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 23, 2026
