Simplysolovely
simplysolovely.co.uk
Simply So Lovely is a sustainable children's retailer offering GOTS-certified organic cotton clothing for newborns, toddlers, kids and teens under brands like Frugi and Villervalla. The store also sells children's books, educational toys, games, and accessories including Tonie boxes, with a focus on ethical and eco-friendly products.
Products
737
Collections
128
Pages
12
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
79/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
+4 above avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
—
Time to First Byte
6.0s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
20% above average
737 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 60/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
20% above average
avg
35% above average
avg
37% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
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About Simplysolovely
Simplysolovely is a baby & kids ecommerce store built on shopify and operating in CA. The store currently offers 737 products organized across 128 collections, making it larger than average for the baby & kids category.
Theme and Design
Simplysolovely uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 2% of baby & kids stores.
Performance Analysis
Based on Google PageSpeed Insights, Simplysolovely achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Simplysolovely uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Simplysolovely ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 22, 2026
