Skims
skims.com
SKIMS is a premium intimates brand specializing in underwear, shapewear, and loungewear made from soft premium cotton. The brand offers a range of solutions-oriented intimate apparel including everyday essentials, seasonal collections, and swimwear, positioning itself as a modern alternative to traditional intimates.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,410
Collections
380
Pages
73
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Lingerie category average (55)
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
- Add a reviews platform to build customer trust
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13430 / 16375
Faster than 18% of stores
Lingerie Ranking
#91 / 115
Top 79% in category
Category Avg Performance
55
-12 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.6s
Largest Contentful Paint
0.450
Cumulative Layout Shift
288ms
Interaction to Next Paint
Additional Metrics
1.8s
First Contentful Paint
1130ms
Time to First Byte
9.1s
Speed Index
Store Audit
Actionable insights compared to 181 Lingerie stores
#11 in Lingerie
Top 6% of stores
217% above average
2,410 products vs 761 avg
Slower than 79% of Lingerie stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 181 stores in Lingerie
217% above average
avg
179% above average
avg
204% above average
avg
100% below average
avg
Category Intelligence
How Skims compares to other lingerie stores
Insights
- 66% of Lingerie stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 6% by catalog size
high
Strong content (0 blogs, 73 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Skims
Skims is a lingerie ecommerce store built on shopify and operating in UN. The store currently offers 2,410 products organized across 380 collections, making it larger than average for the lingerie category.
Theme and Design
Skims uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Skims achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Skims has not implemented a third-party review platform and offers Pipe,Klarna for payment flexibility. Compared to other lingerie stores, 66% of lingerie stores offer paypal
Competitive Positioning
Within the Lingerie category, Skims ranks #11 out of 181 stores we track. This places them in the top 6% of lingerie stores by product catalog size.
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