Playfulpromises
playfulpromises.com
Playful Promises is a women-designed lingerie retailer specializing in sexy lingerie and plus size options, including fuller bust sizes from DD+ to K cup. The store offers a range of lingerie products including bras, lingerie sets, basques, bodies, suspenders, and swim & beachwear designed to boost confidence across diverse body types.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,290
Collections
364
Pages
67
Blog Posts
117
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Lingerie category average (55)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13623 / 16375
Faster than 17% of stores
Lingerie Ranking
#93 / 115
Top 81% in category
Category Avg Performance
55
-13 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
114ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
328ms
Time to First Byte
19.4s
Speed Index
Store Audit
Actionable insights compared to 181 Lingerie stores
#13 in Lingerie
Top 7% of stores
201% above average
2,290 products vs 761 avg
Slower than 81% of Lingerie stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 181 stores in Lingerie
201% above average
avg
168% above average
avg
179% above average
avg
72% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 7% by catalog size
high
Strong content (117 blogs, 67 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Lingerie Stores
Other lingerie stores with similar size
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About Playfulpromises
Playfulpromises is a lingerie ecommerce store built on shopify and operating in GB. The store currently offers 2,290 products organized across 364 collections, making it larger than average for the lingerie category.
Theme and Design
Playfulpromises uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Playfulpromises achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 75/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Playfulpromises uses TrustPilot for customer reviews and offers PayPal, Klarna, Afterpay for payment flexibility.
Competitive Positioning
Within the Lingerie category, Playfulpromises ranks #13 out of 181 stores we track. This places them in the top 7% of lingerie stores by product catalog size.
Last scanned
Feb 20, 2026
