Smilerex
smilerex.com
Smilerex® is a specialized beauty and oral care retailer offering advanced teeth whitening kits featuring a safe, peroxide-free PAP formula. The brand focuses on at-home teeth whitening solutions including whitening kits, LED treatments, and refill products designed for consumers seeking professional-grade whitening results.
Products
5
Collections
4
Pages
16
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#6414 / 16375
Faster than 61% of stores
Beauty & Skincare Ranking
#266 / 859
Top 31% in category
Category Avg Performance
54
+8 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.0s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#973 in Beauty & Skincare
Below 84% of stores
99% below average
5 products vs 445 avg
Faster than 69% of Beauty & Skincare stores
PageSpeed score: 62/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
99% below average
avg
94% below average
avg
52% below average
avg
90% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Smaller catalog (bottom 25%)
Top 84% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Smilerex
Smilerex is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 5 products organized across 4 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Smilerex uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Smilerex achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Smilerex uses judge.me for customer reviews and offers PayPal, Klarna, Clearpay, Afterpay for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Smilerex ranks #973 out of 1155 stores we track. This places them in the top 84% of beauty & skincare stores by product catalog size.
Last scanned
Feb 20, 2026
