Sop
sop.life
Sop is a Norfolk-made bodycare and fragrance brand specializing in vegan and cruelty-free hair, body, and skincare products inspired by local landscape and language. The store offers essential oils, bodycare items, haircare products, plus complementary apparel and homeware collections.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
42
Collections
20
Pages
12
Blog Posts
62
CommerceRank Score
Overall store health assessment based on 5 key factors
37/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13282 / 16375
Faster than 19% of stores
Beauty & Skincare Ranking
#630 / 859
Top 73% in category
Category Avg Performance
54
-10 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.2s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#533 in Beauty & Skincare
Above average (top 46%)
91% below average
42 products vs 445 avg
Slower than 73% of Beauty & Skincare stores
PageSpeed score: 44/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
91% below average
avg
68% below average
avg
64% below average
avg
19% above average
avg
Category Intelligence
How Sop compares to other beauty & skincare stores
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
Nor-folk x Field
Type
Theme Store
Theme Store ID
859
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 46% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Sop
Sop is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 42 products organized across 20 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Sop uses the Nor-folk x Field theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Sop achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Sop has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Sop ranks #533 out of 1155 stores we track. This places them in the top 46% of beauty & skincare stores by product catalog size.
Last scanned
Feb 20, 2026
