Soulku
soulku.com
SoulKu is a handcrafted gemstone jewelry brand based in Asheville, NC, specializing in genuine stone necklaces and earrings designed for everyday wear. The brand combines jewelry with wellness messaging, offering collections organized by gemstone properties, celestial themes, and limited edition pieces, positioning itself as both fashion accessories and intentional lifestyle products.
Products
187
Collections
326
Pages
112
Blog Posts
293
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#9101 / 16375
Faster than 44% of stores
Jewelry & Accessories Ranking
#297 / 514
Top 58% in category
Category Avg Performance
57
-1 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.010
Cumulative Layout Shift
134ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
504ms
Time to First Byte
6.8s
Speed Index
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#257 in Jewelry & Accessories
Above average (top 38%)
76% below average
187 products vs 770 avg
Slower than 58% of Jewelry & Accessories stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
76% below average
avg
552% above average
avg
559% above average
avg
1027% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
3 months
Since Jan 2026
Above average catalog size
Top 38% by catalog size
high
Strong content (293 blogs, 112 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Jan 2026
Similar Jewelry & Accessories Stores
Other jewelry & accessories stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Soulku
Soulku is a jewelry & accessories ecommerce store built on shopify and operating in US. The store currently offers 187 products organized across 326 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Soulku uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Soulku achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Soulku uses judge.me for customer reviews and offers Pipe, PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Jewelry & Accessories category, Soulku ranks #257 out of 679 stores we track. This places them in the top 38% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 18, 2026
