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Stubbleandco

shopify

stubbleandco.com

Stubble & Co designs and sells durable, functional backpacks and bags for travel and daily use. Their product line includes hybrid backpacks, roll-top bags, and kit bags engineered for performance, with a strong focus on quality construction and practical features for active lifestyles.

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Performance Needs Attention

This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

202

-5

Collections

285

Pages

185

+15

Blog Posts

285

+5

CommerceRank Score

Overall store health assessment based on 5 key factors

C

55/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 19 points below Travel & Experiences category average (56)
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#14567 / 16375

Faster than 11% of stores

Travel & Experiences Ranking

#68 / 80

Top 85% in category

Category Avg Performance

56

-19 below avg

Category Avg LCP

2.0s

Faster than avg

37

Performance

87

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.6s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

87ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.4s

First Contentful Paint

TTFBgood

477ms

Time to First Byte

SIpoor

8.2s

Speed Index

Store Audit

Actionable insights compared to 141 Travel & Experiences stores

#23 in Travel & Experiences

Top 16% of stores

36% above average

202 products vs 149 avg

Slower than 85% of Travel & Experiences stores

PageSpeed score: 37/100

+1 products

Over the past few months

No BNPL options

50% of Travel & Experiences stores offer PayPal

Category Benchmarks

Compared to 141 stores in Travel & Experiences

Products202 / avg 149

36% above average

avg

Collections285 / avg 38

650% above average

avg

Pages185 / avg 26

612% above average

avg

Blog Posts285 / avg 27

956% above average

avg

Category Intelligence

How Stubbleandco compares to other travel & experiences stores

Review Platform Adoption

9%

of Travel & Experiences stores use Yotpo

Insights

  • 50% of Travel & Experiences stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Removed 5 products last month

Tracking History

1+ year

Since Dec 2024

Market Position

Larger than 75% of category

Top 16% by catalog size

Content Investment

high

Strong content (285 blogs, 185 pages)

Tech Stack Maturity

Developing stack

No BNPL detected (65% of category offers BNPL)

Business Sophistication

Developing

Store Timeline & History

May 2025

202 products285 collections185 pages285 blogs

Apr 2025

207 products285 collections170 pages280 blogs

Mar 2025

201 products275 collections170 pages280 blogs

Mar 2025

201 products245 collections170 pages425 blogs

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About Stubbleandco

Stubbleandco is a travel & experiences ecommerce store built on shopify and operating in GB. The store currently offers 202 products organized across 285 collections, making it larger than average for the travel & experiences category.

Theme and Design

Stubbleandco uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Stubbleandco achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Stubbleandco uses Yotpo for customer reviews. Compared to other travel & experiences stores, 50% of travel & experiences stores offer paypal

Competitive Positioning

Within the Travel & Experiences category, Stubbleandco ranks #23 out of 141 stores we track. This places them in the top 16% of travel & experiences stores by product catalog size. Over the past few months, the store has grown its catalog by 1 products.

Last scanned

Feb 18, 2026

Stubbleandco | Travel & Experiences Store Analysis | CommerceRank