Dickensmuseum
dickensmuseum.com
The Charles Dickens Museum is a London-based cultural institution housed in the historic home of author Charles Dickens at 48 Doughty Street. The museum offers visitor experiences including guided tours, special exhibitions, educational programs, and on-site dining at The Artful Tea Room, positioned as a Victorian-era attraction and tourist destination.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
126
Collections
9
Pages
97
Blog Posts
351
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Travel & Experiences category average (56)
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
- Accessibility score is 66/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15153 / 16375
Faster than 7% of stores
Travel & Experiences Ranking
#73 / 80
Top 91% in category
Category Avg Performance
56
-22 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.490
Cumulative Layout Shift
105ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 141 Travel & Experiences stores
#29 in Travel & Experiences
Top 21% of stores
15% below average
126 products vs 149 avg
Slower than 91% of Travel & Experiences stores
PageSpeed score: 34/100
No BNPL options
50% of Travel & Experiences stores offer PayPal
Category Benchmarks
Compared to 141 stores in Travel & Experiences
15% below average
avg
76% below average
avg
273% above average
avg
1200% above average
avg
Category Intelligence
How Dickensmuseum compares to other travel & experiences stores
Insights
- 50% of Travel & Experiences stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 21% by catalog size
high
Strong content (351 blogs, 97 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Dickensmuseum
Dickensmuseum is a travel & experiences ecommerce store built on Shopify and operating in GB. The store currently offers 126 products organized across 9 collections, making it comparable in size for the travel & experiences category.
Theme and Design
Dickensmuseum uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dickensmuseum achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 66/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dickensmuseum has not implemented a third-party review platform. Compared to other travel & experiences stores, 50% of travel & experiences stores offer paypal
Competitive Positioning
Within the Travel & Experiences category, Dickensmuseum ranks #29 out of 141 stores we track. This places them in the top 21% of travel & experiences stores by product catalog size.
Last scanned
Feb 25, 2026
