Summerfridays
summerfridays.com
Summer Fridays is a skincare and hybrid makeup brand offering clean, vegan-formulated products including serums, face masks, treatments, and lip care. The brand provides personalized skincare routines through quizzes and shade-matching tools, with products organized by skin type and key ingredients like hyaluronic acid, niacinamide, and vitamin C.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
126
+36Collections
207
+10Pages
171
+21Blog Posts
108
+22CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14656 / 16375
Faster than 10% of stores
Beauty & Skincare Ranking
#729 / 859
Top 85% in category
Category Avg Performance
54
-17 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
232ms
Interaction to Next Paint
Additional Metrics
1.8s
First Contentful Paint
521ms
Time to First Byte
22.1s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#250 in Beauty & Skincare
Top 22% of stores
72% below average
126 products vs 445 avg
Slower than 85% of Beauty & Skincare stores
PageSpeed score: 37/100
+52 products
Over the past year
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
72% below average
avg
234% above average
avg
418% above average
avg
108% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+70%)
1+ year
Since Dec 2024
Larger than 75% of category
Top 22% by catalog size
high
Strong content (108 blogs, 171 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Feb 2026
Theme changed from SummerFridays LIVE Theme - 5/19/25 to SummerFridays LIVE Theme
May 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
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About Summerfridays
Summerfridays is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 126 products organized across 207 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Summerfridays uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Summerfridays achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Summerfridays uses Yotpo for customer reviews and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Summerfridays ranks #250 out of 1155 stores we track. This places them in the top 22% of beauty & skincare stores by product catalog size. Over the past year, the store has grown its catalog by 52 products.
Last scanned
Feb 18, 2026
