Sway Edit
sway-edit.com
SWAY EDIT is a London-based Japanese lifestyle store specializing in curated homeware, gifts, and artisanal products rooted in refined Japanese design. The store offers an elegant range including tableware, textiles, incense, candles, stationery, matcha, and decorative items sourced with an emphasis on quality craftsmanship and aesthetic appeal.
Products
974
-1Collections
179
Pages
4
Blog Posts
109
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Gifts & Hampers Ranking
#1 / 868
Top 0% in category
Category Avg Performance
59
+6 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
74ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#3 in Gifts & Hampers
Top 0% of stores
6% below average
974 products vs 1,035 avg
Faster than 100% of Gifts & Hampers stores
PageSpeed score: 65/100
-1 products
Over the past month
No BNPL options
64% of Gifts & Hampers stores offer PayPal
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
6% below average
avg
127% above average
avg
90% below average
avg
106% above average
avg
Category Intelligence
How Sway Edit compares to other gifts & hampers stores
4%
of Gifts & Hampers stores use this theme
Insights
- 64% of Gifts & Hampers stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (109 blogs, 4 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Feb 2026
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About Sway Edit
Sway Edit is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 974 products organized across 179 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Sway Edit uses the Craft theme from the Shopify Theme Store. This theme choice is used by 4% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Sway Edit achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Sway Edit has not implemented a third-party review platform. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal
Competitive Positioning
Within the Gifts & Hampers category, Sway Edit ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size. Over the past month, the store has reduced its catalog by 1 products.
Last scanned
Feb 23, 2026
