Sweetwilliams
sweetwilliams.biz
Sweet Williams Handmade is an independent Welsh crafts store offering a curated collection of handmade products including ceramics, artwork and signs, bath and beauty items, brooches, keyrings, candles, and home fragrance products, created by Emma and her team in the Swansea Valley.
Products
801
Collections
54
Pages
6
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
86/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#1693 / 16375
Faster than 90% of stores
Arts & Crafts Ranking
#78 / 708
Top 11% in category
Category Avg Performance
60
+14 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
3.2s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#191 in Arts & Crafts
Top 19% of stores
16% below average
801 products vs 948 avg
Faster than 89% of Arts & Crafts stores
PageSpeed score: 74/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
16% below average
avg
8% above average
avg
60% below average
avg
88% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 19% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Sweetwilliams
Sweetwilliams is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 801 products organized across 54 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Sweetwilliams uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of arts & crafts stores.
Performance Analysis
Based on Google PageSpeed Insights, Sweetwilliams achieves a performance score of 74/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Sweetwilliams uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Sweetwilliams ranks #191 out of 1004 stores we track. This places them in the top 19% of arts & crafts stores by product catalog size.
Last scanned
Feb 20, 2026
