Thebakingtree
thebakingtree.co.uk
The Baking Tree is an online bakery specializing in handmade, bespoke cake pops available for delivery across the UK. They offer a range of personalized and classic cake pops, selection boxes, baking kits, and occasion-specific products for weddings, corporate events, and celebrations.
Products
49
Collections
15
Pages
15
Blog Posts
11
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#8360 / 16375
Faster than 49% of stores
Food & Drink Ranking
#631 / 1334
Top 47% in category
Category Avg Performance
56
+2 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.6s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#668 in Food & Drink
Above average (top 37%)
79% below average
49 products vs 235 avg
Faster than 53% of Food & Drink stores
PageSpeed score: 58/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
79% below average
avg
56% below average
avg
17% below average
avg
76% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 37% by catalog size
low
Basic content (15 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
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About Thebakingtree
Thebakingtree is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 49 products organized across 15 collections, making it comparable in size for the food & drink category.
Theme and Design
Thebakingtree uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thebakingtree achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 80/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thebakingtree uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Thebakingtree ranks #668 out of 1794 stores we track. This places them in the top 37% of food & drink stores by product catalog size.
Last scanned
Feb 20, 2026