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Thebakingtree

shopify

thebakingtree.co.uk

The Baking Tree is an online bakery specializing in handmade, bespoke cake pops available for delivery across the UK. They offer a range of personalized and classic cake pops, selection boxes, baking kits, and occasion-specific products for weddings, corporate events, and celebrations.

Food & Drink
Bespoke
GB / GBP
Yotpo
PayPal
Visit Store

Products

49

Collections

15

Pages

15

Blog Posts

11

CommerceRank Score

Overall store health assessment based on 5 key factors

C

66/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#8360 / 16375

Faster than 49% of stores

Food & Drink Ranking

#631 / 1334

Top 47% in category

Category Avg Performance

56

+2 above avg

Category Avg LCP

1.7s

58

Performance

80

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

7.6s

Speed Index

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#668 in Food & Drink

Above average (top 37%)

79% below average

49 products vs 235 avg

Faster than 53% of Food & Drink stores

PageSpeed score: 58/100

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products49 / avg 235

79% below average

avg

Collections15 / avg 34

56% below average

avg

Pages15 / avg 18

17% below average

avg

Blog Posts11 / avg 46

76% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 37% by catalog size

Content Investment

low

Basic content (15 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

Store Timeline & History

Feb 2026

49 products15 collections15 pages11 blogs

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About Thebakingtree

Thebakingtree is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 49 products organized across 15 collections, making it comparable in size for the food & drink category.

Theme and Design

Thebakingtree uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Thebakingtree achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 80/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Thebakingtree uses Yotpo for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Food & Drink category, Thebakingtree ranks #668 out of 1794 stores we track. This places them in the top 37% of food & drink stores by product catalog size.

Last scanned

Feb 20, 2026

Thebakingtree | Food & Drink Store Analysis | CommerceRank