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Thebeautiful

shopify

thebeautiful.co.uk

The Beautiful is a curated online beauty retailer offering handpicked beauty and skincare products selected by industry insiders. The store specializes in premium beauty buys sourced from around the world, with UK and international shipping options available.

Beauty & Skincare
Bespoke
CZ / CZK
TrustPilot
PayPal
Visit Store

Performance Needs Attention

This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

1,832

Collections

292

Pages

10

Blog Posts

20

CommerceRank Score

Overall store health assessment based on 5 key factors

B

74/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Beauty & Skincare Ranking

#6 / 859

Top 1% in category

Category Avg Performance

54

-5 below avg

Category Avg LCP

2.1s

Slower than avg

49

Performance

89

Accessibility

100

SEO

Core Web Vitals

LCPgood

2.1s

Largest Contentful Paint

CLSgood

0.030

Cumulative Layout Shift

INPgood

144ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.2s

First Contentful Paint

TTFBgood

681ms

Time to First Byte

SIpoor

9.3s

Speed Index

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#16 in Beauty & Skincare

Top 1% of stores

312% above average

1,832 products vs 445 avg

Faster than 99% of Beauty & Skincare stores

PageSpeed score: 49/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products1,832 / avg 445

312% above average

avg

Collections292 / avg 62

371% above average

avg

Pages10 / avg 33

70% below average

avg

Blog Posts20 / avg 52

62% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (10 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Established

International

Store Timeline & History

Feb 2026

1,832 products292 collections10 pages20 blogs

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About Thebeautiful

Thebeautiful is a beauty & skincare ecommerce store built on shopify and operating in CZ. The store currently offers 1,832 products organized across 292 collections, making it larger than average for the beauty & skincare category.

Theme and Design

Thebeautiful uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Thebeautiful achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Thebeautiful uses TrustPilot for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Thebeautiful ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.

Last scanned

Feb 22, 2026

Thebeautiful | Beauty & Skincare Store Analysis | CommerceRank