Thebeautiful
thebeautiful.co.uk
The Beautiful is a curated online beauty retailer offering handpicked beauty and skincare products selected by industry insiders. The store specializes in premium beauty buys sourced from around the world, with UK and international shipping options available.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,832
Collections
292
Pages
10
Blog Posts
20
CommerceRank Score
Overall store health assessment based on 5 key factors
74/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-5 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.030
Cumulative Layout Shift
144ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
681ms
Time to First Byte
9.3s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
312% above average
1,832 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
312% above average
avg
371% above average
avg
70% below average
avg
62% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Thebeautiful
Thebeautiful is a beauty & skincare ecommerce store built on shopify and operating in CZ. The store currently offers 1,832 products organized across 292 collections, making it larger than average for the beauty & skincare category.
Theme and Design
Thebeautiful uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thebeautiful achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thebeautiful uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Thebeautiful ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 22, 2026
