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Thebotanicalcandleco

shopify

thebotanicalcandleco.co.uk

The Botanical Candle Co. is a UK-based maker of hand-poured soy wax scented candles and home fragrance products. The store offers candles, reed diffusers, tealights, wax melts, and coordinating homeware items, with options for subscriptions, gifts, and wholesale trade orders.

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Performance Needs Attention

This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

391

Collections

22

Pages

20

Blog Posts

63

CommerceRank Score

Overall store health assessment based on 5 key factors

C

55/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 17 points below Candle & Home Fragrance category average (57)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Candle & Home Fragrance Ranking

#2 / 186

Top 1% in category

Category Avg Performance

57

-17 below avg

Category Avg LCP

1.9s

Slower than avg

40

Performance

85

Accessibility

92

SEO

Core Web Vitals

LCPneeds work

2.8s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

162ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.2s

First Contentful Paint

TTFBgood

309ms

Time to First Byte

SIpoor

12.5s

Speed Index

Store Audit

Actionable insights compared to 256 Candle & Home Fragrance stores

#2 in Candle & Home Fragrance

Top 1% of stores

78% above average

391 products vs 220 avg

Faster than 99% of Candle & Home Fragrance stores

PageSpeed score: 40/100

Category Benchmarks

Compared to 256 stores in Candle & Home Fragrance

Products391 / avg 220

78% above average

avg

Collections22 / avg 47

53% below average

avg

Pages20 / avg 27

26% below average

avg

Blog Posts63 / avg 30

110% above average

avg

Theme & Design

Theme Name

Capital

Type

Theme Store

Theme Store ID

812

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

high

Strong content (63 blogs, 20 pages)

Tech Stack Maturity

Developing stack

No review platform (34% of category uses one)

Business Sophistication

Developing

Modern Theme

Store Timeline & History

Feb 2026

391 products22 collections20 pages63 blogs

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About Thebotanicalcandleco

Thebotanicalcandleco is a candle & home fragrance ecommerce store built on shopify and operating in GB. The store currently offers 391 products organized across 22 collections, making it larger than average for the candle & home fragrance category.

Theme and Design

Thebotanicalcandleco uses the Capital theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Thebotanicalcandleco achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Thebotanicalcandleco has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Candle & Home Fragrance category, Thebotanicalcandleco ranks #2 out of 256 stores we track. This places them in the top 1% of candle & home fragrance stores by product catalog size.

Last scanned

Feb 22, 2026

Thebotanicalcandleco | Candle & Home Fragrance Store Analysis | CommerceRank