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Theboutiquemma

shopify

theboutiquemma.co.uk

Boutiquemma is an online boutique offering a curated collection of stylish women's clothing and accessories. The store specializes in chic, wearable pieces including cardigans, dresses, tops, jeans, coats, and bags, designed to make women feel confident and fashionable.

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Performance Needs Attention

This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

399

Collections

25

Pages

4

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

56/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content11/15 (Good)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Fashion & Clothing Ranking

#2 / 2989

Top 0% in category

Category Avg Performance

57

-8 below avg

Category Avg LCP

1.9s

49

Performance

97

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

5.6s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#3 in Fashion & Clothing

Top 0% of stores

51% below average

399 products vs 819 avg

Faster than 100% of Fashion & Clothing stores

PageSpeed score: 49/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products399 / avg 819

51% below average

avg

Collections25 / avg 93

73% below average

avg

Pages4 / avg 41

90% below average

avg

Blog Posts3 / avg 32

91% below average

avg

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

low

Basic content (4 pages)

Tech Stack Maturity

Developing stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

399 products25 collections4 pages3 blogs

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About Theboutiquemma

Theboutiquemma is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 399 products organized across 25 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Theboutiquemma uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.

Performance Analysis

Based on Google PageSpeed Insights, Theboutiquemma achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Theboutiquemma has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Theboutiquemma ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.

Last scanned

Feb 22, 2026

Theboutiquemma | Fashion & Clothing Store Analysis | CommerceRank