Thebracknall
thebracknall.shop
The Bracknall Official Store is a merchandise retailer for the musical artist The Bracknall, offering a range of products including CDs, vinyl records, branded t-shirts, personalized items, and music videos. The store also provides links to streaming platforms like Spotify for fans to access their music.
Products
29
Collections
17
Pages
2
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
46/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#7881 / 16375
Faster than 52% of stores
Music & Merch Ranking
#174 / 305
Top 57% in category
Category Avg Performance
61
-2 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
71ms
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
670ms
Time to First Byte
6.4s
Speed Index
Store Audit
Actionable insights compared to 436 Music & Merch stores
#261 in Music & Merch
Below 60% of stores
97% below average
29 products vs 1,103 avg
Slower than 57% of Music & Merch stores
PageSpeed score: 59/100
No BNPL options
63% of Music & Merch stores offer PayPal
Category Benchmarks
Compared to 436 stores in Music & Merch
97% below average
avg
74% below average
avg
86% below average
avg
94% below average
avg
Category Intelligence
How Thebracknall compares to other music & merch stores
12%
of Music & Merch stores use this theme
Insights
- 63% of Music & Merch stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 60% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Music & Merch Stores
Other music & merch stores with similar size
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About Thebracknall
Thebracknall is a music & merch ecommerce store built on shopify and operating in CH. The store currently offers 29 products organized across 17 collections, making it comparable in size for the music & merch category.
Theme and Design
Thebracknall uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of music & merch stores.
Performance Analysis
Based on Google PageSpeed Insights, Thebracknall achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thebracknall has not implemented a third-party review platform. Compared to other music & merch stores, 63% of music & merch stores offer paypal
Competitive Positioning
Within the Music & Merch category, Thebracknall ranks #261 out of 436 stores we track. This places them in the top 60% of music & merch stores by product catalog size.
Last scanned
Feb 20, 2026
