Btsconceptstore
btsconceptstore.com
BTS Concept Store offers a curated selection of Nordic-inspired homeware, furniture, lighting, and home accessories from brands including Ferm Living, HAY, HK Living, Normann Copenhagen, Moebe, and Lindform. The store celebrates simple living with Scandinavian design principles and also provides interior design services.
Products
567
Collections
55
Pages
8
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#7197 / 16375
Faster than 56% of stores
Homeware Ranking
#223 / 457
Top 49% in category
Category Avg Performance
58
+2 above avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
6.2s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#168 in Homeware
Top 25% of stores
37% below average
567 products vs 898 avg
Faster than 51% of Homeware stores
PageSpeed score: 60/100
Category Benchmarks
Compared to 673 stores in Homeware
37% below average
avg
29% below average
avg
60% below average
avg
100% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 25% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Btsconceptstore
Btsconceptstore is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 567 products organized across 55 collections, making it comparable in size for the homeware category.
Theme and Design
Btsconceptstore uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of homeware stores.
Performance Analysis
Based on Google PageSpeed Insights, Btsconceptstore achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Btsconceptstore has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Homeware category, Btsconceptstore ranks #168 out of 673 stores we track. This places them in the top 25% of homeware stores by product catalog size.
Last scanned
Feb 20, 2026
