Thedollshousecosmetics
thedollshousecosmetics.co.uk
The Dolls House Cosmetics is a UK-based makeup brand offering a curated range of cosmetic products including pressed eyeshadows, liquid glitter eyeshadows, faux mink lashes, lip liners, lip glosses, and complexion products. The brand positions itself as a playful, trend-focused cosmetics retailer with an emphasis on sparkle and bold makeup aesthetics.
Products
17
Collections
11
Pages
11
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#11598 / 16375
Faster than 29% of stores
Beauty & Cosmetics Ranking
#271 / 403
Top 67% in category
Category Avg Performance
56
-6 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.150
Cumulative Layout Shift
105ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
—
Time to First Byte
5.7s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#393 in Beauty & Cosmetics
Below 69% of stores
95% below average
17 products vs 315 avg
Slower than 67% of Beauty & Cosmetics stores
PageSpeed score: 50/100
+1 products
Over the past few months
No BNPL options
65% of Beauty & Cosmetics stores offer PayPal
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
95% below average
avg
79% below average
avg
42% below average
avg
89% below average
avg
Category Intelligence
How Thedollshousecosmetics compares to other beauty & cosmetics stores
13%
of Beauty & Cosmetics stores use judge.me
0%
of Beauty & Cosmetics stores use this theme
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Business Profile
Store maturity and operational indicators
Stable
Added 5 products last month
1+ year
Since Dec 2024
Below average catalog size
Top 69% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
May 2025
Apr 2025
Mar 2025
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Thedollshousecosmetics
Thedollshousecosmetics is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 17 products organized across 11 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Thedollshousecosmetics uses the Be Yours theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thedollshousecosmetics achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thedollshousecosmetics uses judge.me for customer reviews. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Thedollshousecosmetics ranks #393 out of 572 stores we track. This places them in the top 69% of beauty & cosmetics stores by product catalog size. Over the past few months, the store has grown its catalog by 1 products.
Last scanned
Feb 18, 2026
