Thedrummondcraftco
thedrummondcraftco.com
The Drummond Craft Co is a Scottish jewellery maker creating lovingly handmade jewellery and unique gifts. Each piece is individually crafted and positioned as bespoke accessories for customers seeking one-of-a-kind items.
Products
188
Collections
23
Pages
2
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#585 / 16375
Faster than 96% of stores
Jewellery & Watches Ranking
#20 / 758
Top 3% in category
Category Avg Performance
57
+26 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
2.3s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#520 in Jewellery & Watches
Above average (top 48%)
77% below average
188 products vs 802 avg
Faster than 97% of Jewellery & Watches stores
PageSpeed score: 83/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
77% below average
avg
68% below average
avg
93% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 48% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Thedrummondcraftco
Thedrummondcraftco is a jewellery & watches ecommerce store built on shopify and operating in ES. The store currently offers 188 products organized across 23 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Thedrummondcraftco uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Thedrummondcraftco achieves a performance score of 83/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thedrummondcraftco has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Thedrummondcraftco ranks #520 out of 1082 stores we track. This places them in the top 48% of jewellery & watches stores by product catalog size.
Last scanned
Feb 20, 2026
