Thegreymensskincare
thegreymensskincare.com
The Grey is a men's skincare brand offering a curated range of skincare products including face creams, serums, and treatments designed to address specific skin concerns like anti-aging, dryness, sensitivity, and acne. The brand positions itself as a premium, naturally-formulated skincare line exclusively developed for men's skin health and maintenance.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
122
+2Collections
160
+2Pages
276
+4Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13694 / 16375
Faster than 16% of stores
Beauty & Skincare Ranking
#653 / 859
Top 76% in category
Category Avg Performance
54
-12 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.010
Cumulative Layout Shift
118ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
386ms
Time to First Byte
22.1s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#255 in Beauty & Skincare
Top 22% of stores
73% below average
122 products vs 445 avg
Slower than 76% of Beauty & Skincare stores
PageSpeed score: 42/100
+10 products
Over the past 6 months
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
73% below average
avg
158% above average
avg
736% above average
avg
85% below average
avg
Category Intelligence
How Thegreymensskincare compares to other beauty & skincare stores
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Added 2 products last month
1+ year
Since Dec 2024
Larger than 75% of category
Top 22% by catalog size
high
Strong content (8 blogs, 276 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Jun 2025
May 2025
Apr 2025
Mar 2025
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Thegreymensskincare
Thegreymensskincare is a beauty & skincare ecommerce store built on shopify and operating in NL. The store currently offers 122 products organized across 160 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Thegreymensskincare uses the Blockshop theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thegreymensskincare achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 77/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thegreymensskincare has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Thegreymensskincare ranks #255 out of 1155 stores we track. This places them in the top 22% of beauty & skincare stores by product catalog size. Over the past 6 months, the store has grown its catalog by 10 products.
Last scanned
Feb 18, 2026
