Thehubgeneralstore
thehubgeneralstore.com.au
The Hub General Store is a neighbourhood general store in Collingwood established in 2017, offering a carefully curated selection of everyday objects including homeware, books, stationery, bath accessories, fragrance, kitchenware, and lifestyle products. Known for its vintage charm and design-focused curation, it combines functional items with decorative pieces sourced from Australian makers and established brands.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,618
Collections
116
Pages
3
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 30 points below General category average (63)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15183 / 16375
Faster than 7% of stores
General Ranking
#259 / 270
Top 96% in category
Category Avg Performance
63
-30 below avg
Category Avg LCP
2.2s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
83ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
759ms
Time to First Byte
7.8s
Speed Index
Store Audit
Actionable insights compared to 34432 General stores
#2272 in General
Top 7% of stores
104% above average
1,618 products vs 792 avg
Slower than 96% of General stores
PageSpeed score: 33/100
No BNPL options
71% of General stores offer PayPal
Category Benchmarks
Compared to 34432 stores in General
104% above average
avg
97% above average
avg
85% below average
avg
94% below average
avg
Category Intelligence
How Thehubgeneralstore compares to other general stores
11%
of General stores use this theme
Insights
- 71% of General stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
6 months
Since Sep 2025
Top 10% largest catalog
Top 7% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Sep 2025
Similar General Stores
Other general stores with similar size
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About Thehubgeneralstore
Thehubgeneralstore is a general ecommerce store built on shopify and operating in AU. The store currently offers 1,618 products organized across 116 collections, making it larger than average for the general category.
Theme and Design
Thehubgeneralstore uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of general stores.
Performance Analysis
Based on Google PageSpeed Insights, Thehubgeneralstore achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thehubgeneralstore has not implemented a third-party review platform. Compared to other general stores, 71% of general stores offer paypal
Competitive Positioning
Within the General category, Thehubgeneralstore ranks #2272 out of 34432 stores we track. This places them in the top 7% of general stores by product catalog size.
Last scanned
Feb 18, 2026
