Theinnocenthound
theinnocenthound.co.uk
The Innocent Hound is a pet supply retailer offering premium air-dried dog food and treats made from British meat and natural ingredients. The store also sells functional treats, antlers, toys, and accessories for dogs, alongside a cat product line.
Products
51
Collections
28
Pages
15
Blog Posts
182
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Pet Supplies Ranking
#2 / 372
Top 1% in category
Category Avg Performance
56
-5 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
114ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
435ms
Time to First Byte
9.7s
Speed Index
Store Audit
Actionable insights compared to 576 Pet Supplies stores
#6 in Pet Supplies
Top 1% of stores
88% below average
51 products vs 411 avg
Faster than 99% of Pet Supplies stores
PageSpeed score: 51/100
Category Benchmarks
Compared to 576 stores in Pet Supplies
88% below average
avg
38% below average
avg
29% below average
avg
507% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (182 blogs, 15 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Pet Supplies Stores
Other pet supplies stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Theinnocenthound
Theinnocenthound is a pet supplies ecommerce store built on shopify and operating in GB. The store currently offers 51 products organized across 28 collections, making it comparable in size for the pet supplies category.
Theme and Design
Theinnocenthound uses the Tinker theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Theinnocenthound achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Theinnocenthound uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Pet Supplies category, Theinnocenthound ranks #6 out of 576 stores we track. This places them in the top 1% of pet supplies stores by product catalog size.
Last scanned
Feb 22, 2026
